Amanda Hara
Head of Content & Editorial | Driving Mission-Driven Brands to Scale & Impact
From Emmy-winning storytelling to strategic campaigns delivering billion-view digital ecosystems at top NBC and CBS stations, I lead content, social, and editorial teams that fuel engagement, trust, and growth.
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1.09 BILLION video views across WSMV platforms
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478% livestream growth across WSMV apps
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413% Instagram follower surge for WSMV
Strategic Brand Storytelling
Storytelling That Fuels Explosive Growth
My content frameworks sparked a 400% increase in Instagram followers and a 478% spike in live stream plays — proof that the right story, told the right way, can transform audience behavior.
Nonprofit Messaging
Messaging That Moves Hearts — and Donor Dollars
I craft emotionally resonant nonprofit campaigns that drive action, break donation records, and connect deeply with communities — no matter the cause.
Crisis Communications
Calm in the Storm: Communications That Lead Through Change
From board transitions to public scrutiny, I develop internal and external messaging strategies that protect trust and steer organizations through pivotal moments with clarity and confidence.
Influencer Coaching & Talent Strategy
Turning Talent Into Trusted Influencers
I coach in-house talent to build personal brands that align with organizational goals — unlocking engagement, reach, and authenticity across platforms.
Media Strategy & Earned Coverage
A Trusted Voice With a National Reach
With deep newsroom experience and a nationwide PR network, I help brands secure earned media, craft compelling pitches, and build visibility where it matters most.